Why you absolutely need a website

We all have a hobby, a business idea, a passion, or a cause. A website is a piece of digital real estate, a storefront, a concert hall, a political rally. And just like physical real estate it has a variety of uses and relies completely upon the owner to drive traffic to it

Table of contents

1. Pick a niche
2. 6 best selling products
3. Sell digital products
4. Sell services
5. Affiliate marketing
6. A blog
7. Dropshipping
8. What do we need? Websites!…
9. Why your business needs a website

Pick a Niche

Yes, pick a niche. Pick a specific subject, product, idea, cause, etc.The more unique, the better.  Make sure it’s something that interests you.

Let’s say you bought an expensive camera or was given one. Let’s also say, you follow my principle that whatever isn’t an asset, is a liability.

Yes, you could sell that camera on ebay or craigslist. But with a website, and that camera, the potential is near limitless.

6 best selling products

There is a saying that “80% of businesses fail within 2 years.” Well, inexperience and lack of knowledge, among other things, are likely explanations for why an online business doesn’t start off. However, there are equally cases in which businesses take off in the same situation, or even worse, and will still be able to establish themselves well. Why is that? Again, there are many reasons why, but among them we might even find the one that we’ll deal with today: choosing the product. Just by being able to find the right niche, you’ll help your business take off even when you might lack technical expertise or experience. And when you add effort and good tools on top of that, you have got it made.

Fashion items

Interestingly, fashion is one of the top selling industry in the world. Yes, despite this industry being tricky and having products that do come in sizes that might vary from store to store. Fashion will still remain the queen of sales. The increase in demand in the world of fashion, online owes itself majorly to the improvement in its returns policies. Before now, it was very difficult for someone to risk buying a shirt, pants, or even a jacket without being sure if it was going to fit them well. Nowadays returns are free in many shops and you might even try something on at home. Without lines and still know that you can easily return it at any time. Indeed, there are many sales, but… the niche is worth getting into.

Trips and tourism

If there is one industry that has really adapted well to the online revolution going on, certainly it is the tourism industry. Surely you might not even remember the last time you bought a plane ticket, reserved a hotel, booked a tour, or even planned any other part of a trip going to their office. Furthermore, the large number of comparison websites will drive prices to be much more competitive. Before now, we all went to travel agencies, but now you can easily organize your own trips from home with yout computer and a few clicks.

Tech products

It’s more interesting now that tech products aren’t the number one seller, isn’t it? The major reason behind this sale slipping away is the customer’s lack of guarantee. When you go and buy a piece of technology in a physical store you tend to have more confidence that, in the case of defect. They will always be there to repair it for you. You want to feel that no matter the kind of problem you have, there will be a real person you can go to. But with an online store you don’t have that confidence, unless they must have inspired it.

Second hand sales

Although eBay isn’t quite what it was some years ago, second hand sales still remain one of the top sellers online. The ease with which you will find a product being sold for half the price and in great condition won’t be matched in any physical store. Beyond this, the world of second-hand selling is opening up possibilities of you being to find and sell almost any kind of product. There are stores of all kinds:

• Electronics
• Clothing
• Tickets
• Books
• Cars, etc.

If that wasn’t enough, demand for secondhand products keep increasing among populations with medium to high income. To buy used products is no longer stigmatized like before. When it was only for those with low economic status. But instead as a love for quality products that is combating the “made in China” trend. All this has been mainly accompanied by technology.

Books and Music

These products might be thought to be in a much higher position in this ranking. But take into account the amount of illegal downloading of both books and music. Lower prices, after you must have eliminated some of the costs relating to distribution. This will allow you to buy books for as little as $1 and to decide which tracks of an album you want to buy. Since it looks like the hard copies of books are going to disappear altogether. So, it shouldn’t surprise you if book sales jumped up in the coming years. Books and music albums are still one of the most sold products because of platforms like iTunes, Spotify, or Amazon and its Kindle. If it had depended on music labels, would still be buying cassette tapes up till now.

Educational courses

It’s difficult not to notice how popular e-learning is becoming nowadays. Lately many online learning platforms have appeared. Particular education in some areas is now taking over the general education (like official university and master’s degrees). The current reality in the world now is finding a job is becoming more and more difficult. So it is understandable why the demand for online training is on the increase. The key to this change is that people are no longer afraid to learn without getting a degree or certificate.

Let’s just break that down. The most important thing now is simply the content you are to learn, not the certificate that will say that you have learned it. So, when someone has the skills and knowledge to train other people about something. It is not necessary that you must issue a certificate that specify what the students have learned. For years, we have had this obsession with certificates. Luckily, people are beginning to get online training these days. Trust me, this unaccredited education will surely grow in the future.

Sell digital products

Create your own stock photo website, selling usage of your photographs. Imagine that you took a hundred photographs of a hundred different things and posted them to your website for sale. Even at $5 a pop, you could generate a sizeable passive income.  If Shutterstock and unsplash can do it, so can you. Same thing if you decide to write an e-book on cameras or camera lens, or photography.

Sell Services

Perhaps you want to become a full time photographer. Those same one hundred photos can now serve as your online portfolio for clients to view  and the website can serve to book your services. 

Affiliate marketing

Now imagine you want more of a passive income. So you decide the way to go is to make your website an extended ad for your camera or for the company that makes it. You partner with the company to gain commission every time someone buys that camera from clicking the link on your website. Affiliate marketing is a truly passive income stream.

A blog

Now what if you don’t just want to take the pictures. What if you want to explain the experience of being a freelance photographer or hobby photographer. What if you want to tell people how to achieve the best natural lighting with only $25 or how to find the best photo worthy places or what are the best selfie poses. You can set up your site to be a blog and you get paid revenue based on visitors to your sites through strategically placed ads from google adsense or media.net.

Dropshipping

What if you do want to sell cameras, just not your own. You could set up a website that dropships cameras. You don’t have money or a warehouse to store the inventory? Excellent, you don’t need to buy any inventory. You set up your site as a dropshipping store where people shop for cameras and accessories. The way this works, your website takes the orders, which are  immediately rerouted to the actual supplier. The supplier, sends the product to the customer. How do you make your money, a price markup. Which is why you want to buy from a supplier, like ali express. Maybe dropshipping is for you.

What do we need? Websites! When do we need them? NOW!

Doesn’t matter what type of business you are in, doesn’t matter what you sell or what service you provide, digital real estate is the newest and most valuable asset for you. 

Do you have a website? Drop your url below, I’m nosey, and somebody else reading might see something they need.

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Why your business needs a website

To establish your presence

More and more people are constantly looking for services and products online than before. Peoples’ habits and desire are changing. When people move to a new neighbourhood and very often they depend solely on the Internet to learn about the new place. They will research to find out who to go to for a product or service.

Many people do research to find their homes and jobs online. Most people are having this mindset that any professional who owns a business should have a web site. With a well designed site your small business will becomes a real player both on and offline. Add your website address to your stationary, business cards and any other advertisements. You’ll have visitors knowing exactly where to go for answers to their questions and where to send their friends to for great service too.

The more people get to know about you and your company the greater chances you have to attract more new customers. Generally more is a good thing when you run a business, unless you talk about expenses!

More advertising for less money

With your website you might have pages of full color ads that will run for 24 hours a day, 7 days a week! You will get to present yourself and your services to your customers with the use of many descriptive pages, images, interactive elements, etc. This will tend to build peoples’ trust, which in turn, will make them more likely to buy your products and services.

Bolster your current ad campaign

Always endeavor to include your web address in your current ad campaign. People will turn to your website for more information. To gather more information is often the first response to a well run ad campaign. With your website address listed in your ad, you will have people that will come to you to get more information about your services. A better return on your advertising dollar is the great reason you should add a website to your marketing tool arsenal.

Save time with answers for frequently asked questions

Are you the type that spend time answering the same kinds of questions for each of your clients? Well that might not stop but there can be some hope! With a website you will put the answers to these frequently asked questions online and have your customers visit those pages for a little self service. You might even email them out the link to those pages. Your customers will highly appreciate the knowledge that you are providing for them. It will not require much more additional time to send them an email. Or, even recommend that they read your Frequently Asked Questions page.

Educate your customers

The first step of any sale is to get the client very familiar with what you are selling. In this age and day many people are online to get the information they need to make educated buying decisions. You should always include articles of interest to tel your potential clients about your services. Any time they call you to discuss your services, just know that half of the sale is already done; you have already given them your “pitch”. You will even be able to save time and money because the ones who will call are interested, warm and sometimes hot prospects. They are not someone calling to gather information.

Get referrals

One of the best ways for small businesses to get new clients is through referral. On your website you might add a refer a friend link where your current clients, or just visitors will send your link to a friend who might be interested in your services too. Certainly this will increase the number of referrals and will make it easy for people to refer business to you.

Create a new customer base

Have you ever notice that many people who are using the Internet are doing so in place of the old school, traditional methods newspapers, yellow pages etc? With a website you will be able to reach a whole new set of potential clients that might have missed your current ad campaigns. A good, informative website will always attract many people who mighg not have heard of you.

Get email

With your website you will equally get email addresses for your business. On your website will be a link where people will have the opportunity to email you for more information. This is a very fast and effective form of communication that will enable you to communicate very efficiently with your potential customers. Time is money in any business but with email you’ll be saving both.

Establish a relationship with your clients

Basically people prefer to do business with people they know. Trust me on this! On your website you will be given people the chance to get to know your business and perhaps you. This way, they feel more comfortable with you. Believe me, once this is established they will be more willing to do business with you. As compared to the other, similar business whom they know nothing about.

A picture or profile of you or even your associates will make you more real to the client. This might make the client more willing to contact and communicate with you. Engage in posting some informative videos and get more active with social media.

Gather contact information

A traditional printed newsletter might be an expensive and time consuming promotional activity. With printing, postage and time spent, the costs might add up pretty fast. With a website you will have people who would like to be receiving your newsletter send you their direct email address. You will then be able to email your newsletter to all the people in your database, automatically! You see, there will be no need to pay for printing or postage for the newsletters. Understand that continual contact with your prospects is a proven tactic which will directly lead to more inquiries and sales.

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